Covid has further accelerated the already rapid growth of e-commerce.

Professional online reseller Cyndi Zlotow spoke to our team about what it takes to create a successful brand in the online world.

Cyndi's 3 Branding Must Dos...

1) Create a Brand Strategy by knowing the buying habits and demographics of your target market.

2) Create a Brand Identity by developing a way to help your target market through a pain point or gap in the market.

3) Create and Execute a Marketing Strategy to get the attention of your target market.

Branding, for businesses and for each of us individually, is more important than ever.

Creating a Brand means creating a feeling in a particular segment of people.

If they like what they feel they stop scrolling, look around, buy something, and tell a friend.

If not they keep moving on by without batting an eyelash.

Special Thanks to Cyndi for taking the time to speak to our team!


Other News From Around The Same Time

It doesn't take any money to care about someone.  The businesses and organizations who care about the people they serve (and those they seek to serve) are the ones who win the long ...
1 Image

It doesn't take any money to care about someone. The businesses and organizations who care about the people they serve (and those they seek to serve) are the ones who win the long ...

If used correctly social media platforms can become the most powerful marketing mediums for small businesses to create relationships and sell their products or services.  Our students ...
1 Image

If used correctly social media platforms can become the most powerful marketing mediums for small businesses to create relationships and sell their products or services. Our students ...

Macoupin County CEO Calendar


Add this calendar to your iPhone
Print Calendar

News Archive

Macoupin County CEO Calendar